Sant Pol de Mar is a fishing village of fewer than 6,000 people on the Catalan coast — quiet, unhurried, with no urgency. The challenge: build a city brand that communicated exactly that to an urban audience saturated with stimulation.

The decision was not to invent an identity for Sant Pol de Mar, but to find it. A local legend about a sundial covered by its own roof became the governing concept: a place where time doesn't run, and that is its entire value proposition.

From that single image, everything else followed.

Role: Creative Direction · Film Direction · Photography Direction