Kitchen Remodel Testimonial for FORM Kitchens
A stunning Scandi-inspired kitchen remodel in an upstate New York A-frame, eager homeowners, but no budget for a local videographer. How do we tell this story?
We didn’t want to just show the kitchen—we wanted to capture how the remodel changed their lives.
The big challenge for this project was that we couldn’t be onsite to record the testimonial video for this kitchen remodel. Everything had to be done remotely, so we needed to find a way to capture both the stunning design and the human aspect of the homeowner’s experience. We wanted to highlight how FORM Kitchens doesn’t just deliver beautiful designs but also improves people’s daily lives.
We started with an interview where we gathered insights from the homeowners. With this information I wrote a set of questions for the customers to answer and that would guide them in capturing authentic, relatable footage.
The customers were fantastic on camera, which led to a super simple editing process. It’s not very common for that to happen!
CREATIVE DIRECTOR
Natalia Garfias
EDITOR
Alejandro Macías
MOTION GRAPHICS
Natalia Garfias
This video became the most-watched content on FORM’s YouTube channel, increasing 966% in organic views—significantly outperforming previous uploads (which averaged 1.9K to 2.2K views).