Introducing FORM Kitchens’ Trade Program
Launching a trade program for architects, interior designers, and developers. The challenge? Making it visually appealing and dynamic enough to capture their interest while clearly communicating the program's benefits. How do you design a campaign that stands out and drives sign-ups?
The goal was to communicate clearly and dynamically the benefits of the program. How?
We kicked off with research and moodboarding to align the look and feel with what architects and designers love. After interviewing trade professionals, we identified their main pain points and turned those into clear, targeted messaging. With that foundation, I designed the creative assets and shaped the video’s direction.
CREATIVE DIRECTION
Natalia Garfias
EDITING
Alejandro Macías
MOTION & GRAPHIC DESIGN
Natalia Garfias
PHOTOGRAPHY
FORM Kitchens
The campaign struck a balance between a fresh, standout look and staying true to FORM’s brand. The ads were placed on Meta, LinkedIn and Google Ads.