3D & Motion Design for Sr Pago

A Mexican fintech providing payment solutions to businesses, but with outdated branding. How do you refresh the brand to stand out from the competition?

Sr. Pago’s branding was outdated, and the messaging wasn’t coming through clearly.

The company needed a fresh, modern look that could communicate more effectively and keep up with the competition. The goal was to refresh Sr. Pago’s branding with a focus on creating dynamic, visually engaging content that could tell their story in a more compelling way.

As the 3D artist and motion graphics designer, I created illustrations and motion graphics that modernized the brand’s image and allowed for more dynamic storytelling.

I modeled and rendered the brand’s POS devices in Cinema 4D and Octane Renderer. Then, After Effects was used to bring these illustrations to life with motion graphics, making the content more engaging and informative.

ART DIRECTION

Ginna Vivaldi

MOTION GRAPHICS

Natalia Garfias

3D MODELS & ANIMATION

Natalia Garfias

Being an alternative to photography, the 3D illustration added a modern, polished look to the brand and provided flexibility for the visual branding in both organic and paid campaigns.

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