Interior Design Reel Series for Social Media
Speaking to a design-forward, architecture-loving audience— how to create social media content that grabs their attention and keeps them engaged?
FORM Kitchens’ brand has a modern, editorial aesthetic. How to translate into an Instagram Reel?
The challenge was figuring out which styles resonated most with our audience while ensuring the content felt elegant and editorial. Also, it had to be relevant and engaging enough for the sea of video content happening on Instagram.
The project started with in-depth research into architectural styles and identifying those most relevant to FORM Kitchens’ audience. With the help of an interior designer, I wrote the script and storyboarded the videos.
Midjourney was of great help to quickly generate the cover illustrations. The editorial feeling design was made in Illustrator and animated in After Effects.
MOTION GRAPHICS
Natalia Garfias